Pigeon Diaries: The Loyalty Edition
Pigeons mate for life.
It’s not dramatic. It’s not always exciting. But it’s consistent, reliable, and based on long-term commitment.
So, here’s the question for your business:
Are you building that kind of relationship with your customers?
What Pigeons Can Teach Us About Business Awareness
What Pigeons Can Teach Us About Business Awareness – Always Keep An Eye On The Market
In the madness of running a business, it’s tempting to keep your head down and power through - answering emails, tweaking your website, panicking over why your latest Instagram post only got three likes (one of which was your mum). But, much like my feathery garden lodgers, you need to strike a balance between running your business and keeping an eye on what’s happening around you.
Because if you don’t? Well, the market changes, competitors shake things up, and suddenly, you’re like a pigeon who’s just realised someone’s scattered bread on the other side of the park or worse, a fox in creeping up behind you ready to make you, their dinner!
‘Just Fine’
‘Just Fine!’ isn’t good enough when you are talking about your website performance! ‘Just Fine’ does not drive revenue, give you excellent customer experience scores or grow conversion. Read more to find out how to drive your website from ‘just fine’ to a phenomenal, engaging and high-converting website today!
10 Signs Your e-Commerce Store Needs an Overhaul
Customer-First Success: 5 Strategies to Win & Grow Your Brand
Great customer experiences don’t happen by chance - they’re carefully designed. In today’s competitive market, putting your customers first isn’t just good practice; it’s the key to long-term success. In this blog, we explore five powerful strategies to create seamless, engaging, and personalised experiences that drive growth. From removing friction to building trust, discover how a customer-first approach can set your brand apart
Unlocking 2025: The 5 eCommerce Trends Every Business Needs to Know and How You Can Implement Them (No Matter Your Size or Budget)
Unlocking 2025: 5 eCommerce Trends You Need to Know
As we head into 2025, the eCommerce landscape is evolving rapidly. From AI-powered personalisation and AR integration to the growth of social commerce, the rise of sustainable shopping, and the adoption of voice commerce, businesses must adapt to stay competitive.
In this blog, I explore these game-changing trends and provide actionable steps for businesses of any size to implement them—without breaking the bank. Whether you're a small retailer or an established brand, discover how you can leverage these innovations to unlock growth and drive results in 2025.
Read more to learn how to future-proof your eCommerce strategy!
Understanding Your Online Conversion Rate (and How a 1% Boost Can Transform Your Revenue)
If your conversion rate is hovering around 1–3%, you might think there’s little room for improvement—or impact. But even a small uptick can translate into thousands of pounds in extra revenue. Discover how simple optimisations—from clearer product descriptions to a smoother checkout—can turn a tiny percentage gain into a major boost for your bottom line.
Why Online Shopping is Not the Enemy of the High Street: Debunking the Misconception
The idea that online shopping is killing the high street is a myth. In reality, digital and physical retail channels can work together seamlessly, creating convenient and engaging experiences that benefit both customers and businesses. By embracing online platforms, small shops can attract more footfall, gain valuable insights into their customers, and offer flexible services like click-and-collect. When done right, going digital doesn’t just preserve the high street—it strengthens it.
WELCOME TO GROWTH KEYS
Welcome to Growth Keys: Your Partner in Small Business Growth
We are thrilled to announce the launch of our brand-new website! Growth Keys is here to empower small and independent high street stores to thrive in today’s competitive landscape. With a passion for helping businesses unlock their full potential, we’re dedicated to driving results through tailored strategies and a customer-first approach.