‘Just Fine’
"My website is just fine - thank you."
I hear this a lot. Just fine.
And just fine usually translates to:
It exists.
It has some information on it.
It’s not actively hurting your business.
But let’s be honest - when was the last time just fine delivered higher conversions, more sales, or loyal customers?
Would you be happy if your revenue was just fine? If your customer experience was just fine? If your competitors were outperforming you because their website is actually working for them? ‘Just fine’ is for times when you trip over in public, hope no one saw and someone asks if you are OK… or when a waiter asks how your meal is and it’s awful but you are British so can’t be honest.
If you have even one visitor a week, you should be aiming for phenomenal, engaging, and high-converting. Because those are the words that sell. Those are the words that turn browsers into buyers and keep customers coming back.
So, how do you take your website from just fine to an incredible experience?
Here are five simple ways to start today:
1. Make navigation effortless - If visitors can’t find what they need in 3 clicks or less, they’ll leave. Simplify menus, add clear CTAs, and ensure your key pages are easy to access.
2. Speed up your site - A slow website is a conversion killer. Aim for a load time under 3 seconds by compressing images, minimising code, and using a fast hosting provider.
3. Turn browsers into buyers with clear CTAs - What do you want visitors to do? Buy, book, subscribe? Every page should have a clear, action-driven CTA that guides users towards the next step.
4. Optimise for mobile - More than 50% of traffic comes from mobile. If your site isn’t easy to read, scroll, and buy from on a phone, you’re losing customers. (but don’t forget to optimise desktop too!!)
5. Add social proof - People trust people. Showcase real customer reviews, testimonials, or case studies to build credibility and increase conversions.
Your website should be more than a digital placeholder - it should be a growth engine. Let Growth Keys help you unlock its full potential.
Get in touch today if you want to chat about your site’s performance!