Why Online Shopping is Not the Enemy of the High Street: Debunking the Misconception

The idea that online shopping is killing the high street is a myth. In reality, digital and physical retail channels can work together seamlessly, creating convenient and engaging experiences that benefit both customers and businesses. By embracing online platforms, small shops can attract more footfall, gain valuable insights into their customers, and offer flexible services like click-and-collect. When done right, going digital doesn’t just preserve the high street—it strengthens it.